This year’s SHOT Show® – the firearm industry’s annual trade show – truly stood out among all previous events. From January 21 through January 24, the Venetian Expo + Caesars Forum in Las Vegas buzzed with constant energy throughout the week. Industry professionals were busy forging new relationships, reconnecting with long-time friends and looking for innovative ways to collaborate.
This year, we introduced a unique storytelling component at the Project ChildSafe® booth, where attendees were encouraged to sign a whiteboard and share a personal anecdote on “Why Secure Storage Matters to You.” To enhance this experience, attendees were offered Polaroid cameras to capture a tangible, immediate snapshot of meaningful moments while at SHOT Show. At Project ChildSafe, we believe responsible firearm ownership goes beyond flashy activations; it’s about making personal connections and engaging with people on a deeper level.
Some of the attendees who shared their thoughts on why secure storage matters include:
- Kia Glenn, National African American Gun Association (NAAGA): “I practice safety because our lives depend on it!”
- Claire Houtsma: “It can create space between a person thinking about suicide and their firearm, so they can get help and support.
- Stiffler Family, Stiffler Manufacturing: “Safety is our number 1 concern with us having two little boys. Thank you!”
SHOT Show attendees who stopped by the Project ChildSafe booth also had the opportunity to learn more about Gun Storage Check Week®, which is a national awareness campaign that reminds gun owners to check on their storage practices to ‘Make Sure It’s Secure. Visitors received a variety of educational resources and were encouraged to sign up as supporters and participants for this year’s annual observance, which kicks off in June during National Safety Month and continues in September for Suicide Prevention Month. To spread the word, Project ChildSafe also appeared on multiple radio shows, such as KNZR 1560AM and The Lars Larson Show. If you’d like to be part of this year’s Gun Storage Check Week efforts, please sign up to become a supporter today!
To conclude our week on a high note, we had Lexi Lagan, a two-time Olympian, visit the Project ChildSafe booth for a meet and greet, helping us spread the message of secure storage and suicide prevention resources with attendees.
Overall, we’re grateful and excited to have built new relationships with inspiring individuals like King Pedford, who is educating the next generation of hunters on the importance of conservation, The Armory Project, a valuable partner on vital suicide prevention efforts, and A Better Way 2A, who shares our passion and mission to promote real firearm safety solutions for every community.
Project ChildSafe and Gun Storage Check Week are programs of NSSF, The Firearm Industry Trade Association®. NSSF owns and manages the SHOT Show.