By: Karen Butler
Founder and President of SLG2, Inc.
March is Women’s History Month and a good time to reflect on the positive impact women have made and continue to make in their communities, which in turn benefits the shooting sports industry.
History is full of women that influenced positive attitudes towards the use of firearms and who excelled as ambassadors of the shooting sports by promoting firearm safety and teaching shooting fundamentals. Currently there are numerous women who in leadership positions throughout the shooting sports industry, serving as exceptional brand ambassadors for safety and the sport, and who also work within their communities to educate people on safety and firearm use.
Obviously, there are too many women to call out by name who have influenced positive attitudes to use of firearms usage, but two stand out to me. Molly Pitcher is my first choice, because she, according to The American Battlefield Trust, represented thousands of women who fought in the American Revolution. The legend of Molly is that she was a nurse on the battlefield, and when her husband was killed, she continued the fight by firing his cannon. Another woman who I read about in an article by NRA Women who embodies the right to keep and bear arms is Ida B. Wells. Ida was a civil rights activist in the later 1800s who exercised her First Amendment rights to speak out for African Americans. She was brave and realized after her friend, Thomas Moss, was killed by lynch men that she needed a gun. She later had to use that gun to protect herself. These two women stand out to me, because it is awful to think about where we would be as a nation had they not made the choice to use a gun.
Our original firearms brand ambassadors are easy for most of us to identify. The iconic images of Annie Oakley performing in Buffalo Bill’s Wild West Shows are of a confident, skilled and proficient shooter, but did you know she also taught women to shoot? Historians estimate that she taught more than 15,000 women about gun safety and use of firearms to target shoot and defend themselves.
Gun safety and use was also taught by many people who ran “Cellar Clubs” across 1940s America. Sponsored by Colt’s Manufacturing, these clubs were advertised to encourage women to learn how to shoot. There is not a lot of data on the impact, but in a time when women were rising in status, it must have been extensive.
In the shooting sports industry, there are many women who broke some glass ceilings and excelled to leadership positions. Here are a few who should not go unnoticed:
Cyndi Flannigan, who has over 40 years in the firearm industry and was VP of Marketing at Walther; Deana McPhearson, who is the Chief Finance Officer for Smith & Wesson; Brandi Collins, who is the Marketing Director at Glock; Sara Simonow, who is the Marketing Director of Colt; Abbey Clary, Director of Media, Advertising & Public Relations at Ruger; Ozge Cumberland, Chief Revenue Officer for Primary Arms; and Marion Hamner and Sandy Frohman, who were Presidents of the National Rifle Association. The women listed are just a few of the many more women who should be mentioned here.
We also have some amazing women who serve as brand ambassadors for our industry. Julie Golob is an ambassador for NSSF and Smith & Wesson, and she also has written a children’s book promoting safety, Toys, Tools, Guns & Rules. Tactical Mia, a ten year old, is representing women in shooting sports and promotes families learning about firearm safety. Check out your favorite gun company’s website and you will find women and young girls who are representing women in shooting sports.
Some of the biggest influencers of firearm safety and shooting sports in communities are the women who are certified instructors across the country. Some are part of Armed Women of America, A Girl and A Gun or local women who have created their own groups at their gun ranges (maybe like the Cellars Clubs) and teach classes within their communities. Many additional women have their own small businesses and are in their community promoting safety and firearm education. If you consider the positive impact that Annie Oakley made as one women, you can exponentially multiply that for all the phenomenal women instructors that are teaching firearm safety today.
I would be remiss, if I didn’t mention men as we talk about Women’s History Month. Women have made incredible impact in the firearm industry, and many of our male counterparts have been extremely supportive as we rise to the challenge to promote gun safety and education. I am grateful for the men who have supported all of us over the years.
Women will continue to make a positive impact in shooting sports. If you want to make a positive impact, even if you are not an industry professional, brand ambassador or instructor, you can make a difference by using the resources put out by the NSSF’s Project ChildSafe.
Karen Butler is the founder and President of SLG2, Inc. an experiential marketing company that includes promotes firearms safety, shooting sports, and personal protection through interactive experiences with its brands Shoot Like a Girl and SafeLivinG. Karen retired from the Department of the United States Army after 22 years of distinguished civilian service in November 2016. She shot a bow and a rifle for the first time in 2000, after camping with some friends, and was instantly hooked. She went on to become an accomplished hunter, speaker and writer. She launched Shoot Like A Girl in February 2009 at the World Archery Festival in Las Vegas, NV, and has achieved tremendous success since then. She was named the NRA Woman of the Year; recognized by Outdoor Life Magazine as one of their 2011 Top 25: Leaders in Hunting, Fishing and Conservation; and named Entrepreneur of the Year by Women’s Business Center of North Alabama in 2017. She has been featured in Time Magazine, on multiple television shows, interviewed on National radio shows and conducted seminars at numerous events, including the NSSF Range and Retailer Business Expo.