PSA: Protect the People You Love

Project ChildSafe, together with The National Shooting Sports Foundation (NSSF) and the Bureau of Justice Assistance (BJA), unveiled a new public service announcement, “Protect the People you Love,” to encourage families to talk about gun safety – regardless of whether they have a gun in the home.

The PSA focuses on the assumption that children are unaware of firearms in the home or that they know not to touch them without permission. The 30-second spot emphasizes how families can help prevent firearms accidents by talking about gun safety with children. Further, storing firearms responsibly addresses the issue that many children are often familiar with where and how firearms are stored – much more than parents might think.

As more Americans continue to purchase firearms for personal protection and safety, the importance of storing guns is critical. Although the number of fatal firearms accidents is at historic lows, the fact remains that these accidents are almost always preventable. Proper firearm storage helps prevent thefts, accidents and misuse, such as suicide.